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Market place segmentation contains using the overall heterogeneous marketplace for an item and dividing it into various sub-marketplaces or segments, Each individual of which has a tendency to be homogeneous in all significant areas.[twelve] The method is carried out for two primary reasons: superior allocation of a agency's finite assets and to be
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Market segmentation includes taking the whole heterogeneous market for a product and dividing it into numerous sub-marketplaces or segments, Just about every of which has a tendency to be homogeneous in all major areas.[twelve] The method is executed for two primary reasons: greater allocation of a company's finite sources and to raised provide the